Visitor Promotion and Marketing

Skills London 2012 will attract 30,000 visitors.  It will be a one stop shop for people to find out about opportunities suited to them and will attract visitors from a wide demographic from across London.

We aim to remove any possible barrier to entry providing an informative event that is free to attend and where support (financial and otherwise) is provided.

Events offer a neutral venue in which to give advice and guidance, often attracting more people that an official office or advice centre environment.

The event will be promoted through schools, colleges, direct mailings and partner organisations. We will look to secure support from the London media as partners. The visitor campaign will be complimented by a PR campaign to all London media.Strategic media partnerships to ensure the event received coverage across print, broadcast and online publications. 

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